Deceptive AI-Generated Media
GMTA is leading the charge to secure the future of AI technology. By encouraging industry standards and safeguards we’re building a world where AI not only empowers but also earns public trust, thereby ensuring a brighter and more responsible digital future for all.
Creators’ Rights at Risk
GMTA’s mission paves the way for fair and legal AI use by establishing clear guidelines and standards that ensure AI technologies are harnessed responsibly and ethically. Through our efforts, we aim to create a digital environment where AI innovation thrives while respecting the boundaries of legality and fairness.
Lack of Ethical Boundaries
Without standardized guidelines and governance, AI technologies are susceptible to misuse, potentially influencing elections, hindering criminal investigations, and undermining educational systems. The absence of ethical boundaries is a pressing concern.
What is the GMTA framework?
Discover how the Global Media Trust Alliance aims to foster a forum of member companies to design, develop, deploy and execute a global governance framework.
DESIGN
GMTA will design the governance framework through a collaborative effort involving member companies, experts, and industry stakeholders. This inclusive process will entail comprehensive research, expert consultations, and open dialogues to establish clear guidelines and standards.
DEVELOP
GMTA fosters a collaborative environment for shaping, refining, and operationalizing industry standards. The organization’s emphasis is on encouraging ongoing input, research, and consensus-building to ensure the framework remains agile and adaptive to the ever-changing AI landscape.
DEPLOY & EXECUTE
GMTA will actively deploy and execute the framework and standards in collaboration with member companies. This hands-on approach ensures that the established standards and guidelines are effectively put into practice, safeguarding ethical AI use and securing the digital landscape.
Our Team

Darrel Davis
Darrel is the founder of GMTA. He contributes decades of experience in miltech and fintech deployments and support. His vision for GMTA is anchored in a foundational belief that AI is socially valuable but must be governed in a democratized manner.

Dr. Jason Coley
Dr. Coley is the founding Director of the Center for Academic Innovation at Maria College. His research is in virtual reality and generative AI for academic applications. He continually strives to gain efficiencies in blending technology and education.

Anthony Ervin MS, LPC
Anthony Ervin is a MS, LIcensed Professional Counselor with a background in Project Management, Quality Controla and Disputes Analysis for major financial institutions. He currently provides counseling for those needing community health and private services.
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